CY Vision, the company that develops software-based holographic display technology delivering augmented reality experiences to meet the challenges of difficult vehicular environments, has announced that it is working with BMW Group engineers to explore the use of its computational holographic technology in future cars.
According to the company, the technology projects images at multiple image distances with a depth of field to create compelling augmented reality (AR) experiences. In addition, the engineers are examining new approaches that could be applied to different use cases for both drivers and passengers.
CY Vision's approach uniquely delivers 3D holographic displays in full colour from bright sunlight to darkness with support for any number of simultaneous virtual objects ranging in the distance from the cabin to infinity. The company uses off-the-shelf processors to generate these displays in real-time on standard optical hardware without requiring special films or waveguides.
Orkun Oguz, CEO, CY Vision, said, 'The vision of keeping the driver in constant communication with the vehicle in an intuitive way is a great fit for using AR to deliver not only safer but also visually more engaging driving experiences. We believe AR experiences will be an integral part of autonomous driving and new mobility ecosystem and we are very happy to work with BMW towards this goal.'