Continental, the leading global technology company, has won additional orders from global vehicle manufacturers for its pillar-to-pillar display and for OLED displays. The fresh deal is worth over €2 bn, adding on to the earlier awarded lifetime sales for Continental display solutions with SOP after 2022 to over €7 bn.
It was in 2021 that Continental had first introduced the pillar-to-pillar display, which blends seamlessly into the cockpit across the entire width of the vehicle.
The pillar-to-pillar display is supported by the so-called matrix backlight with local dimming – a technology that can control each LED individually, making it brighter or darker as needed. This results in high contrast as well as excellent optical image quality, claimed the company.
Further, with the OLED display, Continental is bringing a multi-display solution to a global production vehicle which, thanks to its self-illuminating capabilities, does not require backlighting like conventional LCDs. This results in extremely lightweight and slim units and significantly greater design freedom due to compact dimensions.
Philipp von Hirschheydt, Head of User Experience Business Area, Continental, said, “The user experience adds value. We are providing impressive proof of this with the new orders for our display solutions. They are among the new driving forces for the mobility of the future. Customers are looking for experiences that are user-friendly and offer them positive entertainment.”
Von Hirschheydt added the company is therefore consistently pushing the envelope with the further development of relevant solutions. Overall, the company has already supplied some 30 mn user experience products, such as displays, each year and are responsible for equipping more than one in three cars worldwide.
To address the specific demands of manufacturing these large screen technologies such as the pillar-to-pillar display, Continental has invested heavily in significantly larger and highly innovative high-tech production facilities. The pillar-to-pillar display, for instance, is around five times larger than a conventional digital instrument cluster.
The German company is pushing ahead with a paradigm shift in its production activities, bundling its production capacities for display solutions in selected mega factories, it said. This, together with its focus on standardisation, automation and digitisation will create economic and technological synergies that will enable Continental to generate higher sales and further increase economies of scale, the company stated.
“We are taking our comprehensive manufacturing expertise in the production of complex products to a new level thanks to our mega factory strategy. We are prepared for further growth and new orders, because the complex production of large display solutions in particular is gaining in speed thanks to our new approach to production,” von Hirschheydt said.
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