Continental Tires has been awarded the Mercedes-Benz Preferred Partner status in India from September 2023 to August 2024. As a preferred partner, Continental will be able to expand its reach through Mercedes-Benz's digital network and joint promotional activities and customer events that will further enhance the in-store retail experience for car owners.
Dalibor Kalina, Head of Business Area Replacement Tires, APAC, Continental, stated, “Being awarded as the preferred partner by a renowned premium car manufacturer like Mercedes-Benz demonstrates our outstanding technological capabilities and dedication to support our customers in achieving their business goals.” Indian customers will now be able to access high-quality and customised tyres that are designed to fit the specific requirements and standards of Mercedes-Benz vehicles. This would enhance the performance, safety, and comfort of the vehicles and the drivers.
This partnership will enable both brands to leverage their global expertise and innovation capabilities to offer enhanced tyre technologies and solutions to the Indian market. This will also foster mutual learning and knowledge exchange, and create more opportunities for collaboration and co-creation between Continental Tires and Mercedes-Benz as they share the same vision of delivering efficient and sustainable mobility solutions to their customers.
Also Read