Consumers Prefer Advanced Automotive Technologies Especially In New Mobility

Mobility Outlook Bureau
23 Feb 2024
02:06 PM
1 Min Read

The key factors include the rise in EV sales, greater acceptance of ADAS and autonomous driving sensors, increased connectivity for V2X communication, and the emergence of software-defined vehicles.


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Evolving consumer preferences and favourable regulatory environments fuel the demand for advanced automotive technologies. These are also driven by the increasing integration of connected, electrified, autonomous, and smart features in vehicles, according the report published by Research And Markets.

The key factors contributing the growth include the rise in electric vehicle (EV) sales, greater acceptance of Advanced Driver Assistance Systems (ADAS) and autonomous driving sensors, increased connectivity for Vehicle-to-Everything (V2X) communication, and the emergence of software-defined vehicles.

The comprehensive assessment covers a spectrum of advanced automotive technologies, including self-driving vehicles, vehicle connectivity, electrified powertrains, emerging battery tech, in-cabin monitoring, and related components.

The report meticulously examines the rationale, evolution, current state, and future outlook for autonomous driving, encompassing automation levels, sensor technologies, perception systems, testing protocols, commercial deployment strategies by OEMs and suppliers, and market forecasts. Detailed insights are provided on hardware requirements, sensor portfolios, Lidars, radars, cameras, sensor fusion, localisation, mapping, Artificial Intelligence, compute platforms, safety, cybersecurity, and testing methodologies involved in developing vehicle autonomy.

Vehicle connectivity and software-defined vehicles are scrutinised, covering V2X communication, 5G integration, impacts of Mobility as a Service (MaaS), over-the-air updates, domain controllers, new app capabilities, data analytics, hardware requirements, and market outlook.

The report delves into powertrain electrification, analysing EV types, battery technologies, charging solutions, recycling, key components suppliers, and market trends. In-depth examination of EV batteries covers technology evolution, chemistries, cell formats, packs, battery management, thermal interface materials, and cooling systems.

Beyond lithium-ion battery technologies, the report evaluates emerging options such as solid-state, Li-sulfur, Na-ion, Al-air, recycling methods, and supply chain sustainability. A detailed assessment of the transition towards a circular battery economy and a closed-loop value chain is provided. In-cabin monitoring systems are thoroughly analysed, covering driver monitoring systems, occupant tracking, attention alerts, behavioural monitoring, regulation, biometrics, transparent displays, holography, flexible interfaces, AR evolution, voice assistants, companies, and market revenue forecasts up to 2040, a press release from the company added.

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