Leading Indian carmaker Tata Motors, on Wednesday, announced the second anniversary of the Altroz and also extended the DARK edition to the XT and XZ+ (diesel) trim levels. The new variants are now available for booking, with prices starting at INR 7.96 lakh for the XT trim.
In line with the rest of the #DARK range, the new products will carry forward a dark theme through their exterior and interior design.
Furthermore, it features perforated leatherette seats, rear armrest, dark tint hyper-style wheels, height-adjustable driver seat, rear headrest, front adjustable seat belts, leather-wrapped steering wheels and gear knob. In comparison, the XZ+ trim will get additional safety features like safety features like Brake Sway Control and iTPMS (Tyre Pressure Monitoring System). With this addition, the carmaker aims at expanding its customer base.
Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles, said, “The Altroz has created its own mark in the premium hatchback market with more than 1.2 lakh happy owners. With over 20% market share (YTD) in its segment, it has been very popular amongst customers. The addition of the #DARK to its portfolio last year further enhanced its style quotient. We would like to celebrate the brand’s 2nd anniversary with our customers with these product extensions, making it more accessible and offering exciting feature updates.”
Launched in 2020, the car comes in six variants with 1.2L Revotron petrol, 1.2L i-Turbo petrol and 1.5L diesel engine options.