Classic Legends, the company behind Jawa & Yezdi Motorcycles, has partnered with the Indian Army for the Ladakh International Musical Festival (LIMF). This is the first LIMF organised by the Indian Army.
A group of 24 Jawa & Yezdi Motorcycles, ridden by officers from the Indian Army, was flagged off from Leh to Rezang La War Memorial after the festival. As per Classic Legends, the same was done to offer a tribute to the bravery of 120 soldiers who fought the Chinese Army in 1962. This occasion was also marked by releasing a special anthem song composed by musician Joi Barua.
Seeing Leh as a popular market among motorcyclists and tourists alike, Classic Legends also kicked off the first season for Yezdi motorcycles in the region with this association. The company is focused on strengthening its association with the tour and rental operators in the region and has also set up a full-fledged service facility in the city to cater to the local buyers and members of its ‘Kommuniti’ riding to the region. Classic Legends has started deliveries for Jawa & Yezdi Motorcycles to tour operators and operational service facilities.
Ashish Singh Joshi, CEO, Classic Legends, said, “When we first rode Jawa motorcycles to Ladakh during our Ibex Trail ride in 2019, we established a great connect with the Indian Army in the region through our Forever Heroes initiative and have followed it up with numerous rides with them over the last few years. The LIMF is a welcome step towards encouraging the local talent and enriching the music culture in the region”.
“Ladakh is an important market for us, and we’ve ensured that through our partnerships within the rental ecosystem and our focus on service support, Jawa & Yezdi motorcycles will emerge as the preferred choice of touring motorcycles in this breath-taking and challenging terrain,” he added.