Citreon India has announced that it has begun showcasing the recently launched C3 using its newest phygital showroom in Chennai. Dubbed 'La Maison Citroën,' the showroom is part of the company's network expansion across India.
The OEM has already inaugurated nine such La Maison phygital showrooms in Chandigarh, Jaipur, Lucknow, Bhubaneswar, Surat, Nagpur, Vizag, Calicut and Coimbatore. These showrooms help consumers to experience the product with a 360° view and personalise their product and services.
This latest Chennai-based phygital showroom is critical for the OEM as it is heading towards the launch of C3 noted Saurabh Vatsa, Brand Head, Citroën India. He said, 'The showroom will have numerous screens, debuting the ATAWADAC experience (AnyTimeAnyWhereAnyDeviceAnyContent) and a unique high definition 3D configurator allowing customers to experience the product with a 360° view and personalise their product and services. Citroën is all about comfort and digital innovation, and through this La Maison Citroen phygital showrooms, we are confident that we will be able to bring a revolution in the way an Indian car consumer looks at his car purchasing journey.”
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