Citroën, the renowned French automaker, is celebrating three years of successful operations in India, marked by the launch of four models, innovative sales strategies, and a robust localised production setup. Notably, the introduction of the all-electric e-C3 stands out, showcasing the brand's early commitment to sustainable mobility solutions.
To commemorate this milestone, Citroën is rolling out special anniversary prices on select models. As a gesture of gratitude towards its loyal customers, the carmaker is offering a complimentary car spa service throughout the month. This allows existing customers to ensure their vehicles remain in pristine condition and ready for the celebrations. Additionally, the brand has introduced a referral programme, rewarding existing customers with an INR 10,000 voucher for every successful referral.
Adding to the festivities, Citroën is launching a limited 'Blu' edition for the C3 and eC3 across Feel and Shine variants. The 'Blu' edition features a striking new exterior colour - Cosmo Blue, complemented by bodyline and roof graphics. Inside, it includes an air purifier, illuminated cup holders, sill plates, as well as customised seat covers, neck rests, and seat-belt cushions, enhancing the overall driving experience for customers.
Commenting on the milestone, Shishir Mishra, Brand Director, Citroën India, said, “As one of the youngest OEM in the country, it’s a very special occasion for us and we want to celebrate with our existing as well as new customers through the month of April. We look forward to welcoming more customers and partners to the Citroen family as we continue to expand our network in India as it aims to establish 200 sales and service touchpoints by the end of 2024 under its Network Expansion Program (NEP)”
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