The French carmaker’ Indian subsidiary, Citroen India, has joined hands with Eccentric Engine to provide a digital experience for its newly launched Citroën C5 Aircross SUV in India.
Eccentric Engine will provide One 3D Visualisation Platform, which will be integrated at both online and in-dealership touchpoints. One 3D leverages 'Photorealism’ to render vehicle visuals in a realistic and captivating way.
According to the company, the 3D configurator resides on the company’s website and offers a cinematic experience of the Citroën Advanced Comfort Programme, product features and exciting accessories options.
Saurabh Vatsa, Brand Head, Citroën India, said the company is excited with the customer response to the High Definition 3D Configurator developed by Eccentric Engine. This realistic visualisation experience ties up very well with the brand ethos of Citroën 360-degree Comfort to enhance the overall customer journey through its AnyTime AnyWhere AnyDevice AnyContent [ATAWADAC] strategy.
He added, “While the new C5 Aircross SUV is our first vehicle to adapt this technology, our continuous endeavour will be to provide Indian customers unique and ingenious experiences across our brands, reiterating our commitment to being the digital reference in the Indian automotive industry.”
Varun Shah, Co-founder & CEO, Eccentric Engine, said developing Photorealistic CGI Images has been common in the automotive industry. However, with the new Citroën C5 Aircross SUV, Eccentric Engine democratised Photorealistic 3D Visualisation for the Internet. This is first in the industry, not only in India, but across the world. The latest update takes vehicle exploration to a whole new level, he added.
In current circumstances, where the showroom visits are limited, the new virtual 3D e-commerce trends encourage and testify to the significance of this cutting-edge digital interface.
Within three months of the launch of the 3D configurator on the company website, the web engagement grew manifold, setting new benchmarks. The company claims that more than 250,000 people from multiple Indian cities such as Bengaluru, Delhi, Chennai, Hyderabad, Pune and Mumbai were hooked online to explore the C5 Aircross SUV in 3D.
Besides online, showrooms are being prepped with personalised 1:1 Experience Zones set up at all La Maison Citroën dealerships across India to ensure a seamless 3D experience with specially trained staff to exhibit the 3D configurator to accentuate the user experience with the power of One 3D Visualisation.