Castrol India Limited has unveiled a contest – the ‘Castrol Activ Scan & Win’ – offering participants the chance to win mega prizes such as SUVs, motorcycles, mobile phones, e-commerce vouchers, and more. The contest, which runs through the first quarter of 2024 (January to March), is applicable to Castrol Activ products available at dealers and shops across India (excluding Tamil Nadu).
The driving force behind this initiative is Castrol's Fast Scan App, a cutting-edge digital incentive platform crafted for key stakeholders, including mechanics, retailers, and consumers. The app then reveals the participant's winning bumper prize or credits their account with a monetary incentive.
Rohit Talwar, Vice President and Head of Marketing at Castrol India Limited, expressed his enthusiasm for the initiative, stating, “At Castrol India, we are dedicated to creating unique opportunities that empower and fulfill the aspirations of our consumers and customers. The 'Castrol Activ Scan & Win' program has allowed us to bring joy to mechanics and customers through exciting rewards. We're delighted to see the positive response to this initiative from various parts of India.”
The contest aims to offer a plethora of exciting prizes to winning mechanics and consumers, including three SUV cars, 100 motorcycles, 200 mobile phones, and 5000 e-commerce vouchers. Castrol India's innovative approach not only enhances customer engagement but also creates a mutually beneficial platform for mechanics, retailers, and consumers, fostering a sense of joy and fulfillment within the Castrol community.
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