CASE Construction Equipment has rolled out the second phase of its LEAD (Livelihoods and Entrepreneurship Awareness Development) project across various cities in India. This initiative aims to promote rural entrepreneurship and economic empowerment by equipping rural youth with essential entrepreneurial skills, thereby reducing urban migration and encouraging reverse migration.
Launched from Faridabad the LEAD 2.0 initiative seeks to expand upon the success of its initial phase by reaching out to the youth in an additional 1,500 villages across Uttar Pradesh, Rajasthan, Haryana, Odisha, Bhubaneswar, and Jharkhand. It addresses rural infrastructure development, with an emphasis on road construction and irrigation. The training programs are conducted via a mobile training centre van, ensuring accessibility to remote areas.
The first phase of the LEAD initiative, LEAD 1.0, had a substantial impact across five states and one union territory, covering 38 districts and reaching 3,113 villages. With an audience footfall of 61,981, the project saw 36,381 participants actively engaging in presentations. This widespread participation underscores the project's success in empowering rural communities and highlights the necessity of continuing and expanding the initiative.
By collaborating with local partners and stakeholders, the company aims to implement innovative solutions that address these issues and are tailored to the unique needs of each region.
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