Multi-channel auto platform CarTrade Tech on Tuesday launched ‘CarWale abSure’ to simplify used car buying and selling. With this new initiative, the company aims to become a real disruptor in the used-cars segment by focussing on customer trust, transparency and ease.
CarWale abSure, which is short for absolutely sure, is designed to facilitate the end-to-end customer buying journey from researching, comparing to buying high quality certified cars at its brand-new online offline CarWale abSure showrooms, the company said in a press release.
Customers have the option of choosing a car from the comfort of their home or by visiting the brand’s modern showrooms. To start with, CarWale abSure showrooms are getting launched across nine cities including Mumbai, Bangalore, Surat, Kanpur, Noida, Chennai, Bhopal, Kolkata and Ahmedabad.
The Indian used car market has been witnessing steady growth, and estimates suggest the market will likely grow at a CAGR of at least 11% in the next five years to approximately 8.3 million cars in FY26, from its current size of approximately 4.4 million cars in FY20.
The segment has received further boost since the COVID outbreak. It has been witnessed that majority of used car buyers research online first to compare various options and get a fair idea of the market, which is then followed by offline visits to dealerships and conducting test drives before making the final purchase.
Streamlined Processes
CarWale abSure facilitates the complete buying experience right from choosing the car online to offline delivery.
abSure comes with a unique assurance of a seven day money back guarantee. This gives customers an option to return the purchased car within seven days and get a full refund if they are not satisfied with it. Secondly, it also gives zero accident and no tamper assurance. The company assures that the used cars are in excellent condition that aren’t tampered with and come straight from the sellers without intervention by any middleman.
Apart from this, all used cars listed on the platform undergo 167-point checks and provides comprehensive warranty. Moreover, vehicles sold by CarWale abSure will have a one year or 15,000 km comprehensive warranty cover as standard along with one year free on-road assistance across the country.
For customers looking at selling their cars, CarWale abSure provides free home car inspection, loan closure assistance, guaranteed ownership transfer and assured payments within 24 hours post-inspection.
Striking Equilibrium
Banwari Lal Sharma, CEO – Consumer Business, CarTrade Tech expressed his delight in introducing CarWale abSure, an ingenious one-stop retail destination providing ‘just like new’ pre-owned cars that are aspirational as well as affordable to Indians. The genesis of the brand lies in the belief that the purchase and ownership of a pre-owned car and the disposal of a pre-owned car is as important and significant as the buying of a new car.
“It is imperative to keep customer confidence at the helm of this transaction and minimise inadequacies pertaining to trust, transparency and financing mechanisms. CarWale abSure will focus on mitigating these gaps by striking equilibrium between the seller’s needs and the buyer’s demands,” he added.
Abhishek Patodia, Senior VP – Used Cars, CarTrade Tech said, “By enabling online offline access to a great selection of high-quality used cars for sale, along with services such as insurance, finance among others, we intend to propel the growth of used-cars market and enable it to reach its full potential while empowering stakeholders across the value chain. We are positive that CarWale abSure will take us forward in our long-standing commitment to offering meaningful customer experiences.”