Bridgestone India Private Ltd (BSID) has announced an investment of approximately US$85 million to strengthen its premium tyre production in India. This strategic move is aimed at expanding Bridgestone’s manufacturing capabilities at its Pune and Indore plants to meet the rising demand for high-quality passenger tyres in the Indian market, which has seen a steady growth in vehicle ownership and production. The expansion is set to commence in early 2025 and is expected to significantly boost Bridgestone’s footprint in the region.
This investment will enable the Pune plant to increase its production capacity by 1.1 million tyres annually by 2029. It will also elevate the capabilities of the Indore plant to ensure high standards of premium tyre production thereby supporting Bridgestone’s aim to strengthen its presence in India’s growing automotive sector. As part of the project, BSID will establish a new satellite technology centre at the Pune facility. The centre will focus on developing 'Dan-Totsu' products, specifically customised for the Indian market with Bridgestone’s proprietary 'ENLITEN' technology, aimed at enhancing environmental performance without compromising on quality.
Bridgestone sees the Indian market as a critical growth opportunity, particularly for its premium passenger tyre segment. The increased production capacity aligns with Bridgestone’s mid-term business strategy, which emphasises growth through quality and high-value offerings. The satellite technology centre in Pune will play a pivotal role in driving localised innovation, with a focus on customised tyre solutions that address the specific needs of the Indian market.