Leading tyre maker Bridgestone India on Friday, launched six Select+ educative tyre stores in New Delhi, Ghaziabad, Bangalore, Kolhapur, Hyderabad and Chennai.
Based on a digital platform, the new stores feature digital-led experience in choosing tyres, understanding various tyres and their relevance to the consumers’ driving needs, a press release from the company said. The first of these stores was launched in Pune in 2021.
Parag Satpute, Managing Director, Bridgestone India, said, “Through this store, we want to enable customers to make a well-informed choice best suited to their requirements. This will also help our dealers to have more walk-in customers via this differentiated in store experience.”
Tyres being the only contact between the vehicle and road, play an important part in fulfilling different needs for an enjoyable and safe driving experience, he added.