Chicago-based car care company Turtle Wax on Thursday announced a strategic association to advance in the car care category with Bosch Car Services (BCS), a network of independent multi-brand automobile workshops working in partnership with the recognised and trusted Bosch brand.
This collaborative effort brings together BCS’s focus on catering to the growing demand for professional multi-brand vehicle maintenance and Turtle Wax’s years of expertise as the most innovative car care brand. As an outcome of this association, Turtle Wax’s entire range of car detailing products will be available across all 500+ BCS dealer networks in India.
BCS’s consumers within the network cab avail the professional results delivered by the world’s favourite detailing and products of Turtle Wax ranging across DIY (Do-It-Yourself) and DIFM (Do-It-For-Me) portfolios.
Anjan Kumar R, Regional President – Bosch Automotive Aftermarket, said, “This association with Turtle Wax India will enable and help the Bosch Car Service partners to render state-of-the-art services, yet value-for-money to their end customers.”
Sajan Murali Puravangara, Managing Director, Turtle Wax Car Care India, said, “We are excited to be a part of Bosch’s extended ecosystem and drive the growing vision of developing the car care category. With Bosch’s expertise in the automotive domain and an extensive network of customers, we are confident to explore the potential of the market. We look forward to a long-standing strategic value add partnership with Bosch.”
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