Boeing on Monday announced that it has achieved an annual record for e-commerce parts sales last year with more than $2 billion in online orders.
According to the company statement, fueled by investment in digital tools, Boeing Distribution Inc. (formerly Aviall) sold nearly 70,000 parts products through its e-commerce site to commercial and government customers, eclipsing pre-pandemic levels. Commercial orders accounted for $1.5 billion in sales, reflecting the continued recovery in the airline industry, the company said.
At the Singapore Airshow, Ted Colbert, President & CEO, Boeing Global Services, said, 'Our e-commerce capabilities are a great example of the digital solutions we provide to enable industry recovery and growth. Our focus as always is on bringing value through our products and services, and we will continue to partner with our customers as they navigate this dynamic environment.'
Last year, Boeing Distribution Inc.'s online revenue was 15% higher than pre-pandemic levels, while orders were 20% higher. The stronger sales came as the company rolled out new tools to improve the customer experience, including a new homepage, a live chat feature, and an online knowledge centre.
The refreshed e-commerce parts website features over 500,000 products and saw five million visits from 50 countries last year.
William Ampofo, Vice President, Parts, Distribution Services, and Supply Chain, Boeing Global Services, said, 'Boeing is improving e-commerce with our customers in mind. In addition to launching new digital tools, we are creating a more streamlined process for our customers by realigning strategy, programme, and product line management with supply chain and customer support. We will continue to focus on digital and performance improvements, along with simplifying how we engage with our customers.'