BMW Group has reported a significant surge in sales for the first half of 2024, with the brand delivering 179,557 fully electric vehicles (BEVs), marking a +34.1% increase compared to the previous year.
Overall, the brand achieved a +2.3% growth, selling 1,096,486 units, outperforming traditional competitors and gaining market share in Europe. In total, the BMW Group delivered 1,213,359 vehicles across its MINI, and Rolls-Royce brands in the first half of the year.
“In the first six months of the year, we saw double-digit growth of our fully-electric vehicles and models from the upper premium segment,” said Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales. “Despite a challenging market environment, we increased sales for the BMW brand in the first half of the year, thanks to our attractive product portfolio. The strong commitment of our BMW Group employees and our robust global retail network have made a significant contribution in this regard,” added Goller.
The BMW brand's upper premium segment models have gained popularity, alongside its fully-electric offerings. The BMW 7 Series saw a +22% sales growth compared to the same period last year. Additionally, the BMW X1 and BMW 3 Series experienced strong growth. BMW M GmbH also performed well, with the first M5 high-performance sedan featuring an electrified drivetrain generating significant interest in June. BMW M recorded a +5.1% sales growth with 99,517 vehicles sold.
The MINI brand delivered 114,054 vehicles in the first half of the year, including the first MINI Cooper cars from the New MINI family, which received positive customer feedback. The continued ramp-up of the MINI Cooper and MINI Countryman, and the market launch of the MINI Aceman, are expected to drive further growth in the second half of the year.
Rolls-Royce highlighted the launch of the Rolls-Royce Cullinan Series II, the brand's most in-demand model. The brand delivered a total of 2,819 motor cars worldwide in the first half of the year. BMW Motorrad also saw strong performance, handing over 113,072 motorcycles and scooters to customers globally.
Looking forward to the second half of 2024, BMW Group remains confident, supported by the full availability of the BMW 5 Series models, including the new BMW 5 Series Touring and the first BMW i5 Touring. The ongoing market launch of the New MINI family further bolsters this optimism. With a diverse range of drivetrain technologies and high flexibility across its BMW, MINI, and Rolls-Royce brands, the BMW Group is well-positioned to cater to varying customer preferences worldwide.
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