BMW India has clocked cumulative sales of 9,580 cars across BMW and MINI and 6,778 motorcycles for BMW Motorrad from January to September 2023.
The vehicle maker achieved best-ever sales of 8,998 units with a 10% YoY growth. Buoyed by the new launches, September sales hit an all-time high in the brand's history. MINI, meanwhile, recorded YTD sales with deliveries of 582 units (+10%).
The locally produced MINI Countryman dominated with a share of 63% and the iconic MINI Hatch 17%. The contribution of electric MINI 3-Door Cooper SE was also at 17%.
A press release from the company stated that BEVs, including iX1, i7, iX, i4 and MINI SE, registered the highest growth among all models. Five times more electric vehicles were delivered during January – September 2023 than in the same period in 2022.
Meanwhile, sales for BMW 7 Series, i7, X7 and XM saw a growth of 102% y-o-y. Its Sports Activity Vehicles (SAV) contributed over 50% to YTD sales volumes. A high number of orders for the new BMW X5, which was introduced in Q3, gave a further impetus to SAV sales.
BMW Motorrad, with sales of 6,778 units, reported a growth of 26% YoY. Leading the volumes were ‘Made in India’ BMW G 310 R, BMW G 310 RR and BMW G 310 GS with a combined share of 88%. The core bikes available as completely built-up units grew 36%.
Vikram Pawah, President, BMW Group India, said, “BMW Group India posted the highest growth in a decade last year, and this trend continues in 2023 by first posting the best-ever half-year and now the best-ever January - September sales as well.
The business strategy is playing out well, and many important factors drive the company's success. Most importantly, the company is achieving growth across segments in a healthy, balanced and profitable manner, he added.
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