German luxury car manufacturer BMW Group India has achieved the highest growth in a decade by delivering 8,876 cars (BMW and MINI) and 5,191 motorcycles in 2020. Overall, the company achieved over 35% growth compared to 2020 - the highest in a decade.
The significant contribution of over 40% came from the locally produced Sports Activity Vehicle (SAV) range, including the BMW X1, the BMW X3 and the BMW X5.
The new models, such as the BMW M 340i xDrive, BMW X7, and BMW 3 Series Gran Limousine, which were in excessive demand, were either completely sold out or had a long waiting period of several months.
The BMW 3 Series and the BMW 5 Series continued their traditional role as strong contributors in the sedan segment.
MINI India successfully maintained its position as the most popular car in the premium compact segment with the exciting all-new MINI range. As a result, the brand posted exceptional performance and annual growth of 25% compared to 2020.
The locally produced MINI Countryman commanded a share of over 50% in sales. The MINI Hatch and the MINI Convertible contributed 18% each.
BMW Motorrad India recorded the highest ever sales by a premium motorcycle manufacturer, posting 102.5% growth. The BMW G 310 R and BMW G 310 GS together commanded a share of over 90% in sales, the company said.
Other models popular among the Indian motorcycling enthusiasts were BMW S 1000 RR, BMW R 1250 GS / GSA, BMW F 900 R / XR and the BMW R 18. In addition, the BMW C 400 GT scooter launched in the last quarter was also in great demand, the company added.
Vikram Pawah, President, BMW Group India, said, “BMW Group India has remained strong and resilient with all its three brands – BMW, MINI and BMW Motorrad - posting stellar growth. Greater flexibility and farsighted planning in business processes ensured that we overcame unpredictable market situations and increased our market share. An attractive product portfolio especially designed keeping in mind the requirements of Indian customers and an unwavering emphasis on customer service has significantly propelled brand loyalty and drawn many new customers into our fold.”