BMW Group India continues to reach new milestones, celebrating its best-ever year-to-date sales performance for the first nine months of 2024. Recording a 10% growth, the group delivered 10,556 cars (including BMW and MINI models) and 5,638 motorcycles under the BMW Motorrad brand. Of the total sales, BMW alone accounted for 10,056 units, while MINI contributed 500 units.
This performance reflects BMW's ability to align its successful strategy with customer-centric experiences.
Vikram Pawah, President and CEO of BMW Group India, attributed the success to BMW's comprehensive product offerings and its electric mobility initiative. He emphasised how flagship models, such as the BMW 7 Series Long Wheelbase, BMW 3 Series Long Wheelbase, and the BMW X1, are leading in their segments, while the recently launched BMW 5 Series Long Wheelbase is witnessing overwhelming demand.
In addition, BMW’s EV segment is making notable strides. With 725 fully electric BMW and MINI cars sold year-to-date by Q3 2024, the brand continues to lead the luxury EV market in India. The BMW i7 emerged as the highest-selling electric model. The group has also built one of the largest fast-charging networks, enhancing customer confidence in electric mobility.
The long wheelbase portfolio, tailored specifically for the Indian market, has played a pivotal role in the company's success. This range, including the 7 Series, 5 Series, and 3 Series, caters to the increasing demand for spaciousness and luxury, proving highly successful among Indian buyers.
Its luxury class vehicles, including the 7 Series, BMW i7, and BMW X7, contributed significantly to the brand's overall sales, with the X7 being the top-selling model in this segment. Meanwhile, the Sports Activity Vehicles (SAVs) and sedans accounted for a balanced share of sales, with the X1 standing out as the most popular SAV and the BMW 3 Series topping the sedan sales.
Complementing its product strategy, BMW Joy Days, a seasonal campaign, further bolstered sales, particularly with the launch of the new BMW 5 Series, which has already achieved over 300 units in sales and boasts a strong order bank exceeding 600 units.
The success of BMW Group India is not just limited to its product offerings but also its commitment to creating a comprehensive customer experience. BMW India Financial Services has played a crucial role in this success, with seven out of ten cars financed through its 360° finance plan. Additionally, its new retail concept, Retail.NEXT, is reshaping the luxury automotive retail space across India, creating future-forward showrooms that enhance customer interaction and brand experience.
BMW Group India's achievements highlight its ability to combine innovative products, electric mobility leadership, and a customer-first approach to solidify its position as a key player in India's luxury automotive market. With ongoing investments and expansion of its touchpoints across the country, BMW Group India remains poised for continued growth and success in the years ahead.
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