The new-age mobility start-up, Automovill, has announced the launch of a new franchise model under the brand’s umbrella.
According to a communication from the company, with the new business model, the initial stage is Spoke and the second stage is Hub; finally, those hubs will be eligible to become the brand’s franchise.
Automovill will maintain 100% control in the new franchise model to ensure the finest customer experience, the release added.
Interestingly, the brand has kept Spokes as workshops where owners are independent and may work with any other player, too, while Hubs are largely controlled by Automovill and are established at strategic locations.
The new franchise model will follow basic SOPs and criteria, including a minimum of nine trained and dedicated manpower with two lifts, a washing area, a paint booth, parking area to hold 30 four-wheelers, the company said.
The area of workshops could be 6,000 to 7,500 sq ft. In some cases, it will be beyond 15,000 sq ft also based on city and the number of vehicles, it added.
Ramana Sambu, Co-Founder & Chief Business Officer, Automovill, said that these new franchisees will be only run by people with vast experience in the automobile industry with running workshops and audiences.
“To ensure that the right people run these models for us, we have kept a three stage graduation process- spokes, hubs and then franchisee. We aim at launching 30 franchisee in the current fiscal, and expanding to at least 15 cities through this,” he added.
The start-up aims for an aggressive expansion in India. It eyes on launching 30 franchisees by the end of fiscal 2023, with the first one in Pune city, and takes the number up to 110 spread across 30 cities by the end of 2025.