Automobili Lamborghini has introduced a new logo and corporate identity, marking its first major update in over two decades. This change is a testament to Lamborghini's commitment to embodying values of bravery, innovation, and authenticity, aligning with its mission of 'Driving Humans Beyond' – a mantra that encapsulates the brand's ambition to push boundaries and exceed conventional limits.
Lamborghini's rebranding is a strategic component of the Direzione Cor Tauri initiative, a comprehensive roadmap steering the iconic automaker towards sustainability and decarbonisation. This redefined corporate identity signifies Lamborghini's pledge to future generations, positioning itself as a beacon of innovation and sustainable progress in the automotive industry.
The refreshed logo, which now adorns all official channels and will feature on future Lamborghini models, boasts a wider typeface and a colour palette that underscores the brand's distinctiveness. Maintaining its classic black and white hues for a clear and bold identity, the new design introduces gold as an accent colour, enhancing the emblem's elegance and dynamism. The iconic bull, central to Lamborghini's emblem, has been artistically reimagined, gaining standalone prominence in the company's digital presentations.
This transformative phase extends beyond the logo. Lamborghini has developed an exclusive typeface that mirrors the sharp lines and dynamic forms characteristic of its vehicles. This new font, alongside a set of uniquely crafted icons produced in collaboration with Lamborghini Centro Stile, will be consistently employed across the brand's digital platforms, ensuring a cohesive and impactful brand presence.
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