Backed by new launches and retail expansion strategy, luxury car manufacturer Audi India on Monday said that it has achieved 101% growth in sales compared to the last year.
Volkswagen owned luxury carmaker sold 3,293 units in the last 12 months.
The uptick was propelled by the five electric cars – the e-tron 50, e-tron 55, e-tron Sportback 55, e-tron GT, RS e-tron GT and the petrol-powered Q-range along with A-sedans, the company said in a press release. The Audi A4, Audi A6, Audi Q2, Audi Q5 and Audi Q8 remain volume sellers for the brand. In addition, the RS and S performance cars continued strong demand and a good order bank for 2022.
Balbir Singh Dhillon, Head, Audi India, said, “We are very happy with our performance in 2021 despite hitting roadblocks posed by the unfortunate second wave of the pandemic and other global issue like semi-conductor, commodity prices, shipment challenges, etc.”
“2021 was a big year for us with nine new models launched, marking our entry into the Indian EV market with five electric car launches. We are currently the only brand to have five electric cars on offer. On the retail front – not only we opened new cars showroom and workshops but also doubled our pre-owned car facilities in 2021. We will continue to focus on our Strategy 2025 that focuses on Customer Centricity, Digitalisation, Products and Network. With our promising portfolio of volume, performance and electric cars, we will continue to redefine luxury for our customers. We will have our full-strength of our models back in the country and are confident of a strong performance in the months,” he added.
Audi India has stepped closer to its goal to emerge as a sustainable and profitable brand.
With customers at the heart of every manoeuvre, Audi India will continue its strong focus on Strategy 2025.