German luxury carmaker, Audi India on Wednesday launched its rewards programme, Audi Club Rewards to offer exclusive access, segment-first privileges and bespoke experiences to its customers.
According to a press release from the company, the reward programme is open to all existing owners including Audi Approved: plus owners and future customers of Audi India. Under the programme, customers will receive welcome reward points and exclusive partner vouchers from the first day of joining the Audi Club Rewards programme, the release sated.
Customers can also earn reward points every time they buy a product including merchandise, accessories, car life products like service packages and Extended Warranty along with servicing from authorized service centres or showroom, shop online, exchange or upgrade an existing vehicle from the company and purchase partner products and services from ‘myAudi Connect’, among others.
Additionally, customers can have accelerated earnings by referring a friend through the ‘myAudi Connect’ application along with redeeming reward points on an array of Audi India products, services or exclusive luxury partner benefits, the release added.
Audi India has partnered with Truefitt & Hill, Oberoi Hotels, Mont Blanc, Luxury Charters by Avion Prive to name a few for its Audi Concierge-led curated experiences to offer exclusive holidays, luxury shopping and more. Audi Club Rewards members get exclusive previews and access to the latest campaigns and offers, the company said.
Balbir Singh Dhillon, Head of Audi India, said, “In the space of loyalty programmes, we have run pilots in different geographies over the last year, and these have revealed that customers are always on the lookout for rewarding experiences.”