Audi India Announces Price Hike Across Its Range

Mobility Outlook Bureau
27 Nov 2023
11:35 AM
1 Min Read

The increase, set to take effect from January 01, 2024, is attributed to the surge in input and operational costs impacting the automotive industry.


audi india price hike mobility outlook

In a recent development, Audi India has announced a price hike of up to 2% across its entire model range. The price adjustment is seen as a strategic move to ensure sustainable growth for Audi India and its dealer partners in a dynamic market environment.

Balbir Singh Dhillon, Head, Audi India, emphasised the company's commitment to maintaining a sustainable business model for long-term profitability. He stated, 'Achieving profitability through a sustainable business model remains a critical part of Audi India’s strategy, and we are committed to providing the best to our customers.' Dhillon further explained that the adjustment in prices is a necessary response to the escalating supply-chain-related input and operational costs. Despite the correction, Audi aims to uphold its premium brand positioning while minimizing the impact on customers.

Audi India has been witnessing robust growth, with a notable 88% increase and the retailing of 5,530 units in the first nine months of the year. The brand boasts the widest electric vehicle (EV) portfolio in its segment and has seen a 63% growth in its pre-owned car business, Audi Approved: plus, from January to September 2023.

In a bid to further support its electric vehicle customers, Audi India introduced an industry-first initiative named 'Charge my Audi' on the 'myAudiConnect' app. This innovative solution provides Audi e-tron customers access to multiple electric vehicle charging partners through a single app, currently offering over 1000 charge points.

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