Ather Energy has announced its plans to enter the international market with the export of its flagship model, the 450X, to Nepal. Ather will establish its first global footprint by partnering with Vaidya Energy, subsidiary of Vaidya's Organization of Industries & Trading Houses (VOITH), a leading industrial conglomerate in Nepal, with the opening of its Experience Centre in Kathmandu in November this year.
The partnership between Ather Energy and Vaidya Energy will redefine the electric two-wheeler market in Nepal by making high-performance EVs more accessible to Nepalese consumers. As a part of the association, Vaidya Energy will facilitate the sales and service of Ather products in Nepal. The expansion is also likely to boost the growth of the Indian automotive supplier industry.
Ravneet Phokela, Chief Business Officer, Ather, stated, “As our electric scooter sales continue to grow domestically, we are really excited about expanding our business footprint to international markets. We have had incredible in-bound demand from multiple markets, and Nepal is the first step in our journey of going international. We see Nepal’s automobile market as a microcosm of the rising global consciousness over switching to cleaner mobility choices. In line with our ecosystem approach of market creation, we will also roll out our public fast charging infrastructure, which has proven to be a huge differentiator for us in India. We are delighted to partner with Vaidya Group as we enter the Nepal market. Their extensive experience and established expertise in the automotive retail sector will complement our efforts in creating an exceptional experience for our fans and customers.”
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