Ather Energy has announced a partnership with Jana Bank to offer financing options to customers, making its vehicles more accessible and accelerating the adoption of electric vehicles in India.
Customers can get loans with a minimum down payment of up to 5% and flexible tenures ranging from 12 to 48 months. Jana Bank will also offer loans to new-to-credit customers, which account for 20% to 25% of its overall customer base. This has become a critical segment since the company expands into Tier-2/3 cities.
Ravneet S Phokela, Chief Business Officer, Ather Energy, said, “With the EV industry growing at a rapid pace, the availability of multiple easy financing options has become one of the most critical aspects that will facilitate this growth.”
Customers can check their loan eligibility in under ten minutes and complete other formalities by visiting Ather's Experience centres and Jana Small Finance bank designated storefronts. The company's exchange programme also allows Jana Small Finance bank customers to trade in their old two-wheelers and receive an exchange bonus of up to INR 4,000.
Pradeep Rebello, Head - Two Wheeler Finance, Jana Small Finance Bank, said, “Jana Bank digitally, along with Ather Energy, will provide customers with a great ownership experience. This strong combined product proposition will also support the green environment and sustainable transportation.”
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