Assurance Intl Limited has announced the relaunch of ACDelco aftermarket products in India through a licensing partnership with General Motors (GM). The collaboration is a strategic move aimed at reintroducing high-quality lubricants and automotive components under the globally recognised ACDelco brand.
The partnership marks a significant development in the automotive sector, as ACDelco, known for its reliability, returns to a market that has witnessed increasing demand for high-performance auto components. Assurance Intl Limited, a well-known distributor of automotive lubricants and parts, is expected to enhance the availability of ACDelco products across India. By incorporating local distribution hubs and an extensive service network, the company aims to provide consumers with high-quality, durable, and cost-effective automotive solutions.
Sandeep Mahajan, Executive Chairman, Assurance Intl Limited, stated that ACDelco’s global reputation for excellence, built over a century, aligns with Assurance Intl’s mission to offer reliable, high-performance products. Mahajan expressed confidence that the relaunch will set new industry benchmarks in quality and customer satisfaction.
The range of ACDelco products, including lubricants and batteries, has been made available to customers through distribution channels since mid-January 2025. With Assurance Intl Limited’s established presence in the Indian market, the relaunch is expected to strengthen ACDelco’s brand presence and capture a significant share of the aftermarket sector.
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