Assurance Intl Limited announces the extension of its successful licensing collaboration with The Goodyear Tire & Rubber Company. These products are set to launch in India and other Asian markets by October 2024. The strategic collaboration aims to harness the strengths of both companies to deliver a comprehensive range of high-quality products tailored to the evolving needs of automotive consumers.
The new product line will include premium car accessories and advanced car care solutions designed to enhance vehicle performance, aesthetics, and longevity. “We are excited to deepen our collaboration with Goodyear. By expanding our product offerings, we are not only reinforcing our commitment to quality and innovation but also addressing the diverse needs of our customers in the rapidly growing markets of India and Asia,” mentions Mukesh Sharma, CEO of Assurance Intl Limited.
The collaboration now encompasses an expanded range of product categories, including wiper blades, spark plugs, fuel and engine additives, advanced car care products such as cleaners, polishes, and protective treatments, as well as various car accessories like seat covers, floor mats, and car organizers.
Targeting India and other Asian countries, this initiative aims to capture the growing automotive market in these regions by meeting the increasing demand for reliable and innovative automotive solutions. By combining Goodyear's expertise in automotive products with Assurance Intl’s excellence in the lubricant and car care sectors, the collaboration seeks to deliver high-quality products that improve the overall driving experience for customers.