Ashok Leyland, the flagship of the Hinduja Group, launched a new campaign in line with this year's theme – ‘Embrace Equity’. The company has invited 100 women in Delhi to be trained on driving commercial vehicles (CVs) at their driver training institute.
The campaign aims to bring about a change in perception towards women in the commercial vehicle industry. Recently, the company partnered with Delhi Government’s initiative – Mission Parivartan to train 180 women and many of them have now been employed as bus drivers with the Delhi Transport Corporation (DTC).
Women will also be provided with self-defence training which will help them tackle any wary situation at work.
Shenu Agarwal, MD & CEO, Ashok Leyland said, “We at Ashok Leyland pride ourselves in providing opportunities regardless of race, gender, ability and background. We strongly believe that today no job is defined by gender.”