Ashok Leyland has entered into a formal partnership with Nagaland Rural Bank to facilitate tailored vehicle financing solutions for customers across the state. Through this Memorandum of Understanding (MoU), Nagaland Rural Bank will offer end-to-end financing support to customers looking to purchase Ashok Leyland’s wide range of commercial vehicles. This will include flexible monthly repayment options designed to meet the income patterns and cash flow cycles of transport operators and small businesses in the region.
Balaji K M, Chief Financial Officer, Ashok Leyland, stated that the collaboration reflects the company’s focus on improving customer service by making ownership more financially accessible. He added that the bank’s strong local presence would ensure customers benefit from proximity and personalised services.
Sanjeev Kumar, President – Medium and Heavy Commercial Vehicles, Ashok Leyland, noted that this strategic alliance would not only enhance customer convenience but also strengthen Ashok Leyland’s footprint in the North-East region. He said the company’s range of technologically advanced vehicles is built with an emphasis on low total cost of ownership, high fuel efficiency and long-term durability, which are essential factors for fleet owners and first-time buyers alike.
Ashok Leyland currently offers a broad range of vehicles spanning light to heavy-duty trucks, long-haul vehicles, and passenger transport buses. The manufacturer is also investing in alternative fuel technologies, including electric and green-fuel vehicles, in line with India’s push for sustainable mobility.
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