Ashok Leyland has signed a memorandum of understanding with CSB Bank to enter a strategic vehicle financing partnership for its customers.
Under this partnership, CSB Bank will be able to provide end-to-end financial solutions and work towards satisfying the customers’ needs through vehicle loans with easy monthly repayment plans best suited for customers.
Moreover, the sales & marketing teams of CSB Bank and Ashok Leyland will work together to develop joint marketing and financing programmes for mutually furthering the volumes of business.
Gopal Mahadevan, CFO and Director, Ashok Leyland, said that with the combined strength of CSB Bank, the company and its dealers will now have financing solutions to suit customer needs. The partnership with CSB Bank will benefit customers with financial products that are specifically tailored for a hassle-free experience, he added.
Narendra Dixit, Group Head and Head Retail Banking, CSB Bank, stated that with a pan-India presence, the partnership will offer customised offerings to customers across India, including deep geographies.
The partnership will enable the bank to grow its portfolio of assets and extend its reach into previously untapped consumer segments, he added.
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