Ashok Leyland has introduced its new brand tagline, “Koi Manzil Door Nahin”. Marking the beginning of the 75th year of operations in the country, Dheeraj Hinduja, Executive Chairman, Ashok Leyland, along with Shenu Agarwal, MD & CEO, Ashok Leyland, and Piyush Pandey, Chairman of Global Creative & Executive Chairman, Ogilvy Group, together launched the new tagline while unveiling the new ad campaign.
The new positioning celebrates the journey Ashok Leyland has had so far while preparing for the one ahead. ‘Koi Manzil Door Nahin’ is the embodiment of these journeys and its philosophy, noted the company.
Hinduja said, “In this current environment where everything seems so volatile, we want to reassure our partners and customers that with us, no dream or destination is too far. We are by their side, like we always have been.”
Pandey noted that the new brand identity depicts the customer-centricity of the brand while showcasing its technological innovations in the field.
He said, “It is a privilege for me and my team to partner Ashok Leyland, a brand that has partnered India almost all through its nationhood. It is a brand which is not only technologically state-of-the-art, but at a human level, is totally state-of-the-heart. In Ashok Leyland’s endeavour to constantly reach greater heights, we have arrived at the spirit of ‘Koi Manzil Door Nahin’ - the new tagline and the spirit of the brand.”
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