ALD Automotive I LeasePlan has launched its new global mobility brand, Ayvens, in India. This strategic rebranding merges ALD Automotive India and LeasePlan India under a unified identity, marking a significant milestone in the company's evolution.
The inception of Ayvens is not just a change of name but a redefinition of the company's mission towards offering mobility solutions that are simpler, smarter, and more sustainable. Ayvens' presence spans across 280 locations in India, demonstrating a robust commitment to accessibility and customer-centric service. The rebranding initiative aligns with the company's ambitious 3-year strategic plan launched in September 2023, aimed at reshaping the future of mobility.
Ayvens stands out with its unique brand promise: to make life flow better. This vision encapsulates the company's dedication to enhancing the mobility experience for its customers, emphasising ease, intelligence, and environmental responsibility. As the world gravitates towards sustainable transportation, Ayvens is poised to lead this transition, boasting the world's largest multi-brand electric vehicle (EV) fleet among its global tally of 3.4 million managed vehicles.
The new brand identity symbolises the merger of legacy, innovation, and forward-thinking. Ayvens' logo reflects the synergy of the legacy companies, their unified direction towards progress, and a solid foundation indicating stability and growth. This rebranding is also a testament to the company's global backing, with strong endorsement from its majority shareholder, Societe Generale.
Tim Albertsen, Chief Executive Officer of the Ayvens group, highlighted the brand's role in embodying a shared identity for over 15,700 employees worldwide, aligning with the company's mission to enhance mobility for customers, businesses, and the planet. Suvajit Karmakar, Country Managing Director India & Sub-Regional Director Asia of Ayvens, emphasised the combined strength of ALD Automotive and LeasePlan under the Ayvens banner, poised to drive the adoption of sustainable mobility solutions in India and beyond.
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