India’s newest airline Akasa Air has unveiled its corporate logo and tagline. The Ultra-Low-Cost Carrier (ULCC) said its ‘Rising A’ logo symbolised the warmth of the rising sun, the effortless flight of a bird and the dependability of an aircraft wing, while its tagline, ‘It’s Your Sky’ spoke of the airline’s promise to create an inclusive environment for all Indians regardless of their socio-economic or cultural background.
Vinay Dube, Akasa Air Founder, MD and CEO, said, “Translating our purpose to serve every traveller with an innovative yet simple alternative required a modern and confident symbol. The Akasa Air brand identity encapsulates the collective spirit of flying and the individual pursuit of dreams for each of us.”
The airline said that its chosen brand colours, ‘Sunrise Orange’ and ‘Passionate Purple’, signify warmth, youthfulness, and energy and that it plans to deliver a warm, reliable, and affordable travel experience. “We wanted our logo to be simple, easy-to-recall and connect with our brand ethos. The Rising A seamlessly connects aviation & ascension and exudes warmth, dependability, freedom, and motion. We believe that the sky embraces everyone and is no longer the limit,” adds Belson Coutinho, Cofounder and Chief Marketing & Experience Officer, Akasa Air.
Akasa Air, a brand of SNV Aviation, plans to start commercial operations in the summer of 2022 with a fleet of brand-new Boeing 737 MAX jetliners. It ordered 72 Boeing 737 MAX airplanes in November. The airline has on order two variants of the 737 MAX family - 737-8 and 737-8-200.