Air India Group has unveiled a comprehensive transformation plan called “Vihaan.AI” (Vihaan stands for a new dawn in Sanskrit). The transformation plan lays out the main objectives for Air India over the next five years, to attain at least a 30% market share in the domestic market and significant growth in its international routes. Vihaan.AI will focus on five key pillars, exceptional customer experience, robust operations, industry-best talent, industry leadership, and commercial efficiency and profitability.
Campbell Wilson, MD & CEO, Air India, said, “We are laying the foundation for a brave new Air India, with a renewed sense of purpose and incredible momentum. Vihaan.AI is our transformation plan to make Air India the world-class airline it once was, and that it deserves to be again. We are absolutely focussed on being recognised as a world-class airline serving global customers, with a proudly Indian heart.”
In a press release, Air India stated that it had put into place a detailed roadmap with clear milestones focussing on dramatically growing both its network and fleet, developing a completely revamped customer proposition, improving reliability and on-time performance, and taking a leadership position in technology, sustainability, and innovation, while aggressively investing behind the best industry talent.
Campbell stated that Air India Group had already begun several initiatives related to refurbishing aircraft cabins, having serviceable seats and In-Flight Entertainment (IFE) systems. “We are also adopting proactive maintenance and refining flight schedules to enhance on-time performance. Our fleet expansion will involve a combination of narrow-bodied and wide-bodied aircrafts to cater to varied network needs,” he added.
The airline's immediate focus will be on setting right the basics and readying itself for growth, which it calls the “Taxiing Phase.” In the medium-to-long term (Take Off & Climb phases), Air India will focus on building for excellence and establishing scale to become a global industry leader.
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