In a bid to celebrate the 90th anniversary of JRD Tata’s first commercial flight, Air Asia has announced to host a series of digital, on-ground, and in-flight engagement activities.
Under this, boarding passes issued on the anniversary feature the 90th-anniversary logo and ‘Jeh’ font, while pilots will be paying tribute through announcements to the first licensed commercial pilot in India and the man who gave wings to the nation.
AirAsia India also announced the engagement activities through its social media handles, including the '#SpotThePioneer' contest. Participants stand a chance to win a free flight by sharing original photos of ‘The Pioneer’ aircraft on Facebook, Twitter and Instagram, tagging @AirAsiaIndia, and using the hashtag #SpotThePioneer.
Additionally, the airline is giving themed postcards to flyers, inviting them to write to their loved ones and mailing the postcards on behalf of its guests, commemorating the airmail carried by JRD Tata on the inaugural flight.
Notably, the postcard design pays tribute to JRD’s love for writing, with an image from the Tata Central Archives of JRD at his writing desk and features the special logo and the custom font 'Jeh', inspired by his flourishing handwriting.
Furthermore, guests can also win exclusive merchandise by solving themed ‘Journey of Jeh’ crossword puzzles.
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