Intending to drive its next phase of growth and establish its brand’s position as a leader in the Indian CV industry, Daimler India Commercial Vehicles (DICV) has created a Transformation Management Office (TMO) and the new role of a Chief Transformation Officer.
According to the company, the TMO will be responsible for driving transformational topics and strategic initiatives, particularly digitalisation, external partnerships, new business models, internal business processes and company culture.
As part of its transformation journey, the commercial vehicle maker aims to become the preferred choice for all stakeholders – customers, employees, suppliers and partners, driven by a positive work culture and customer experience.
Despite the global pandemic and economic downturn, the company could outperform the Indian CV market and emerge from 2020 with significant increases in domestic sales (up 46%) and incoming orders (up nearly 150%) for Q4, the company stated.
Chulanga Perera, Chief Information Officer, DICV, will lead the TMO as Chief Transformation Officer and Head of Strategy in a dual role until a new CIO is announced. The transformation office consists of around 40 staff who will be responsible for ensuring strategic transformation company-wide.
The TMO will focus on four target areas: Beyond trucks, servitisation and partnerships, Steering digital transformation, Enhancing customer service, and Scaling business offerings.
Accordingly, the company will drive maximum synergies by commercialising new ideas, forming strategic partnerships, initiating growth, and facilitating management changes while developing the company’s strategic initiatives.
It will steer the organisation’s digital landscape by implementing use cases across DICV, enabling data-driven decision-making through analytics, measuring the company’s ability to go digital and increasing employee availability for added-value tasks.
The company will enable digital services through Connected Vehicles and other platforms, align business services and delivery methods as per customer needs and market conditions.
Finally, it will propel business growth across various verticals such as Research & Development, IT, Customer Services, Supply Chain Management, Finance & Controlling, and more.
Satyakam Arya, CEO & MD, DICV, said that companies now need to embrace change more than ever to ensure long-term prosperity. For the automotive industry, this will mean being ready for significant disruption in digitalisation, sustainability, electrification and company culture. “With our dedicated Transformation Management Office, we aim to drive DICV’s next phase of growth and cement BharatBenz’s position as a leader in the Indian CV industry.”