Aerome, a leading premium ambient scenting solution provider, has partnered with MG Select, MG Motor’s exclusive luxury retail chain, to create an immersive sensory experience for customers.
As part of this unique partnership, Aerome has developed signature fragrances for MG Motor’s latest flagship vehicles, Cyberster and M9, as well as for MG Select showrooms and service centres. These bespoke scents are designed to elevate customer experiences, embodying the shared ethos of both brands: luxury, innovation, and sustainability.
Signature Fragrances for Every Experience
Aerome’s fragrances are thoughtfully designed to reflect MG’s core identity:
- Amber Trail: A signature scent for MG Select showrooms and service centres, exuding sophistication and premium ethos.
- Forest Trails: Crafted for the MG Cyberster, capturing bold performance and dynamic luxury.
- Ethereal Glow: A comforting and elegant scent tailored for the MG M9, embodying timeless grace.
These fragrances are also aligned with MG Select’s sustainable design philosophy, crafted with eco-friendly materials to deliver a “WOW experience” across all touchpoints, including digital platforms, showrooms, service centres, and customer interactions.
Rishi Chhabaria, Managing Director & Founder of Aerome, said, “It has been a thrilling experience to craft a signature scent for MG Motors. For MG Select’s showrooms and service centres, we created a scent that reflects the brand’s timeless ethos, while for the Cyberster and M9, we designed individualistic fragrances that complement their distinctive personalities. At Aerome, we believe bespoke fragrances create lasting sensory experiences, shaping unique moments for discerning buyers. This partnership represents the perfect synergy between awe-inspiring innovation and our crafted scents. Together, we look forward to creating magic.”
MG Select: A New Standard
Operating as a distinct luxury channel, MG Select reflects the company’s focus on innovation, minimalism, and sustainability. By integrating Aerome’s bespoke fragrances, the brand takes customer engagement to a whole new level, creating a memorable olfactory signature that sets it apart in the luxury automotive space.
This partnership represents a convergence of groundbreaking design and curated sensory experiences, redefining the concept of premium luxury for customers. Together, MG Motor and Aerome are crafting not just vehicles and spaces, but moments of pure indulgence that resonate with sophistication and sustainability.
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