Upsurge In Innovative Features To Stimulate Global Connected Cars Market

Mobility Outlook Bureau
07 Aug 2021
11:00 AM
2 Min Read

Automakers must evaluate ideal software strategies to stay relevant and compete, which requires a fundamental overhaul of electrical and electronic (E/E) architecture, operating systems, and cloud competencies.


Continental

COVID-19 has unlocked massive opportunities for the connected cars industry due to the significant increase in technology implementation in this space, finds the recent analysis by Frost & Sullivan. 

The report - Global Connected Cars Outlook, 2021, states that the demand for innovative features such as bio-based health monitoring and non-touch-based haptics such as gesture recognition has increased due to the urgent need for driver protection and risk aversion. 

According to the report, which is part of Frost & Sullivan's Global Mobility Growth Partnership Service programme, the global sales of new vehicles with connectivity features in 2021 are estimated to reach 50 million units after an 8% dip in sales in 2020. This study includes insights on key connected car and auto IoT (Internet of Things) trends, the need for EV services, regional predictions across the United States, Canada, Europe, China, Japan, South Korea, Latin America, and more.

Ashwini Suvarna, Mobility Research Analyst, Frost & Sullivan, said that with the rise in demand for innovative features in cars, automakers, suppliers, and technology providers are shifting to new business models, focusing on a software-oriented business approach as a more viable means of revenue generation than a hardware model. Accordingly, during the next three to five years, automakers have to evaluate ideal software strategies to stay relevant and compete, which requires a fundamental overhauling of electrical and electronic (E/E) architecture, operating systems, and cloud competencies.

As 5G adoption accelerates in 2021, it will pave the way for data-rich services and vehicle-to-everything (V2X) applications for autonomous driving (AD), and 4-6% of new global vehicle shipments will have 5G-based telematics control units (TCUs). In addition, with the evolution of the human-machine interface (HMI), augmented reality (AR)-based central and head-up displays (HUDs) will appear on new vehicle models. Besides, digital assistants (based on smartphones) will be available on all vehicles, Suvarna added.

Frost & Sullivan suggests the market participants focus on several aspects, including telematics, in-vehicle entertainment and feature-on-demand. 

The rationale behind the research firm's suggestion is that telematics will be a crucial ingredient for software-oriented businesses. Technology companies and start-ups can offer automakers next-generation applications and services and provide a roadmap for implementation in each vehicle type.

As there is renewed interest in in-vehicle entertainment, suppliers, technology companies, and start-ups in the consumer electronics space will have to draft exclusive strategies for connected vehicle entertainment. Thus, this domain holds substantial potential for growth.

Since feature-on-demand (FoD) generate potential customer hype in connected services, Tier-1 suppliers must transform their businesses to provide hardware and software solutions, assist automakers in decoupling software, and offer support for the launch of FoD in vehicles, the research firm added.

Courtesy: Frost & Sullivan. NB: Photo is representational; courtesy: Continental.

Share This Page