Tesla Power India is positioning itself as a one-stop solution provider in the automotive industry, offering a range of products from batteries to lubricants and spares. Kavinder Khurana, Managing Director at Tesla Power USA, explains that in the highly competitive Indian market, Tesla Power India sees innovation and differentiation as essential. By leveraging cutting-edge technology, the company aims to not only meet market demand but also lead the way in providing sustainable and high-performance solutions for vehicles.
Advancing Battery Technology
Tesla Power India is focused on developing advanced battery technologies for two-wheelers, four-wheelers, and commercial vehicles, and aims to improve energy density, longevity, and charging speed. These innovations align with the industry’s broader move towards sustainability and operational efficiency. Additionally, the company’s Autoz365 brand is formulating lubricants that reduce wear and emissions, further contributing to eco-friendly automotive solutions.
Local manufacturing will be key, as it allows for cost reductions and improved supply chain efficiency. Khurana outlined plans to build partnerships with original equipment manufacturers (OEMs) and other manufacturers to boost market outreach and credibility.
Production & Disposal
The company has implemented an expansive strategy to manage the environmental impact of battery production and disposal. By encouraging the refurbishment of low-performing batteries, the company is extending battery lifecycles, reducing the demand for new raw materials, and minimising waste. Tesla Power has adopted a zero-waste-to-landfill policy and uses patented technology to refurbish lead-acid batteries. Khurana highlighted ongoing research and partnerships with organisations like ERI and Redwood Materials, which aim to improve recycling efficiency and create a closed-loop system.
By producing closer to the markets it serves, the company reduces transportation costs, allowing for more competitive pricing. The company also uses a circular economy approach, designing long-lasting and recyclable products that help cut raw material costs while meeting consumer demand for sustainable solutions. Through these strategies, it remains committed to delivering high-performance products at affordable prices.
Battery Refurbishing
Tesla Power India’s focus on battery refurbishing is aiding the industry by extending battery lifecycles and reducing environmental impact. By encouraging consumers to bring in underperforming batteries for repair or refurbishment, it maximises the usability of existing resources.
Khurana pointed out that the company is also developing advanced recycling methods to extract valuable materials from used batteries. This closed-loop system is expected to minimise environmental damage and reduce reliance on raw materials. Its innovations in this area are likely to set a new standard for the automotive industry, prompting other manufacturers to adopt similar sustainability practices.
The company has benefitted from the Indian government’s policies promoting renewable energy and electric mobility. However, it faces challenges related to public awareness and infrastructural limitations, particularly in the recycling and refurbishing sectors. Many consumers remain unaware of the company’s ReStore programme for battery recycling, which has slowed its adoption. Additionally, India’s limited infrastructure for battery recycling presents operational challenges. To overcome these issues, Tesla Power India is exploring partnerships with local recycling firms and governmental bodies to build a robust network of facilities. Khurana expressed optimism that with proper consumer education and strategic partnerships, the company can achieve sustainable growth in India’s evolving market.
This vision includes global expansion, with a focus on building local partnerships and enhancing manufacturing capabilities in markets such as the Middle East and Africa. The company is also committed to researching new energy storage solutions and improving product performance, with the ultimate goal of creating technologically advanced and sustainable automotive products.
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