In just a few months, TI India, will mark a remarkable milestone—40 years since establishing its presence in Bengaluru in 1985. As the first multinational corporation of Texas Instruments, a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, personal electronics, communications equipment and enterprise systems, to set up operations in the city, TI India's legacy reflects decades of innovation, consistency, and talent development.
Elizabeth Jansen, India Sales & Applications Director at TI, highlights the site’s importance to the global company. 'TI India is a highly recognised site within TI, and we continue to invest here,' she says, pointing to the evolution from a small operation to a powerhouse that now develops products for global markets.
Driving Customer-Centric Innovation
What sets TI India apart is its robust sales team across multiple cities, working closely with customers to deliver tailored solutions. The company strives to simplify processes for engineers by offering extensive resources, such as product details, manufacturing information, reference designs, and 24/7 online technical support. This comprehensive approach accelerates time-to-market for customers, allowing them to focus on innovation without hurdles.
Jansen emphasises, 'We want to make it easy for our customers to work with us, enabling them to get all the answers they need as quickly as possible.' TI's transparency extends to sharing manufacturing locations and supply chain details—a valuable feature in today’s customer-driven market.
Scaling Manufacturing To Meet Demand
As the global semiconductor industry grapples with rising demand, especially in automotive and industrial markets, TI has been proactive. Since 2019, the company has significantly expanded its manufacturing footprint, investing in seven new chip fabs in the US and ramping up its backend assembly and test sites. These investments ensure greater scalability and control over production, allowing TI to quickly adapt to customer needs.
'We want to be a long-term partner to our customers,' says Jansen. 'Our in-house manufacturing capacity gives us the flexibility to react rapidly to market demands.'
India's Role In Automotive Revolution
With more than 30% of TI's global revenue derived from the automotive sector, the company is heavily focused on this growing market. Semiconductor content in vehicles, particularly electric vehicles (EVs) with features like ADAS, is rising rapidly. TI India plays a critical role in this transformation, contributing to R&D and designing chips tailored to the needs of the automotive industry.
'Last year, TI released approximately 1,000 new parts, with over 30% developed for the automotive market. Half of these meet functional safety standards,' says Jansen. TI India, home to the company’s largest R&D centre outside the US, drives innovation for both global and Indian automotive markets, from chip design to system-level applications.
Building Sustainable Future
As EV adoption accelerates, TI India is helping address the challenges of affordability and quality in automotive semiconductors. Its in-house manufacturing enables cost-effective production while maintaining high-quality standards. This commitment positions TI as a trusted partner for automakers navigating the shift to sustainable mobility.
Looking Ahead
While TI has not yet expanded its manufacturing footprint to India, the market remains on its radar. Jansen explains that the current strategy prioritises scaling existing fabs to address immediate customer needs and ensure a reliable supply chain.
As TI India approaches its 40th anniversary, it stands as a testament to the power of consistency, talent, and innovation. With its deep customer focus and cutting-edge technology, the company is poised to continue shaping the semiconductor landscape for decades to come.
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