In an era defined by digital transformation, Creative Synergies Group has emerged as a global leader in integrating product and process development with advanced manufacturing solutions. The company is not only setting new benchmarks for operational efficiency and flexibility but is also confronting the critical challenge of cybersecurity in a rapidly interconnected industrial landscape.
Dr Mukesh Gandhi, Founder and CEO of Creative Synergies, explains the evolution: 'Historically, factories operated as isolated systems, self-contained and independent, with data never leaving the premises. But now, the advent of IoT and cloud technologies has transformed manufacturing. Factories equipped with thousands of sensors provide real-time data that enable unprecedented levels of analytics and optimisation, often across global operations.'
This connectivity, while enhancing operational insights and efficiency, has introduced significant cybersecurity vulnerabilities, especially as factories embrace cloud-based data storage and analytics. Dr Gandhi aptly likens this transformation to stepping outside a safe home: 'The minute you go out, there is risk. But that risk must be managed because the benefits are immense.'
Homomorphic Encryption: A Game-Changer In Data Security
To address these challenges, the industry is turning to advanced encryption techniques like homomorphic encryption. This innovative technology enables data to be processed in its encrypted form, eliminating the need for decryption. Dr Gandhi simplifies the concept with an analogy; 'think of it as putting data in a sealed bag. Traditional methods require removing the seal to process the data, exposing it to potential threats. Homomorphic encryption allows processing without ever unsealing the bag, ensuring security throughout the process.'
Though promising, the technology is still in its infancy. Current applications are limited to basic operations, and processing large-scale industrial data remains resource-intensive. However, Dr Gandhi is optimistic, stating that 'with the growing demand across industries such as automotive, healthcare, and government, advancements in homomorphic encryption will accelerate rapidly.'
Bridging Talent & Technology
Creative Synergies’ success lies in its ability to stay ahead of technological advancements while fostering a culture of continuous learning. 'We focus on building a core group of experts who act as role models, inspiring others within the organisation to adopt innovative technologies,' he says.
He emphasises that cultivating technical excellence requires not just hiring skilled professionals but also training and development programmes. 'It’s about creating a ripple effect—starting with a small group of innovators who then disseminate knowledge throughout the organisation.'
Driving Growth Through Innovation
Creative Synergies’ commitment to innovation has propelled its growth at a significant rate of 40% over the past 18 months. With expertise spanning embedded systems, IoT, and digital technologies, the company is helping clients develop smarter products and processes.
Dr Gandhi notes, 'Every product today is becoming smarter. From embedded sensors to cloud-based data analytics, we bring a unique ability to integrate these elements under one roof. This capability sets us apart and drives our global success.'
A testament to this expertise is its recent collaboration with a European client to develop an articulating bus for the Paris Olympics. This groundbreaking project garnered global recognition and opened doors to new opportunities, including partnerships with Indian automotive OEMs eager to leverage the company’s proven capabilities.
Expanding Global Footprint
With a team of 1,500 professionals, 80% based in India and the rest across North America, Europe, Japan, and other key markets, Creative Synergies is uniquely positioned to deliver solutions tailored to diverse industries. 'India’s automotive industry is embracing innovation like never before, and we’re seeing a surge in demand for our expertise. OEMs are seeking partners with a proven track record to avoid the pitfalls of trial-and-error approaches,' says Dr Gandhi.
The Road Ahead
As factories continue their transformation into connected ecosystems, the interplay of AI, IoT, and digital twin technologies will require constant adaptation. Dr Gandhi sees this as both a technical and organisational challeng. 'It’s not just about technology—it’s about aligning people, processes, and tools to deliver value at scale,' he states.
Creative Synergies is not just navigating the challenges of a connected world; it is shaping its future. By pioneering innovative solutions, fostering talent, and driving global collaboration, the company is setting a new standard for modern manufacturing. As Dr Gandhi aptly concludes, stating that the world is changing fast, and “we’re here to lead that change.'
Also Read:
How Creative Synergies Drive Innovation, Efficiency In Automotive Mfrg Landscape