Last week the home-grown automaker Mahindra & Mahindra (M&M) unveiled XUV700, its mid-size SUV for global and domestic markets. The vehicle is likely to compete with the likes of Hyundai Alcazar, MG Hector Plus, and Tata Safari in the domestic market, as it is competitively priced and packed with several innovative features, including AdrenoX Connect, co-developed by Bosch India and Mahindra.
The connected vehicle platform AdrenoX Connect delivers seamless connectivity and enhanced user experience as it aligned with the OEM’s requirement and Bosch India’s vision for a connected strategy, stemming an innovative, immersive, and intuitive solution on the cloud to augment control in the end user’s companion. This work together integrates different partners in the connectivity ecosystem to conceive and develop connected vehicle platforms and corresponding applications on the cloud.
According to Bosch, the company will operate the connectivity ecosystem with different partners and manage the service operations for vehicles post-production while validating the solution for production readiness. The end-to-end connectivity ecosystem is built, integrated, validated, and managed by the company across M & M&M vehicle lines, including the XUV700 and XUV300.
The Connected Solution platform is engineered in India with software and system competencies for on-board and off-board. The platform additionally encompasses a state-of-the-art, end-to-end security aspect based on the solutions from ESCRYPT to cover the complete life cycle of the vehicles. This allows Bosch to deliver an advanced, safe, comfortable, and hassle-free driving experience for M&M’s end consumers while ensuring a robust and holistic security system across the entire product lifecycle.
The Mahindra Connected Car platform onboard the XUV700 consists of various connectivity features that can be accessed on Mobile App and smart watches through the Adrenox connectivity system.
Safety
The Adrenox connected system consists of unique safety features such as personalised Safety alerts and Driver Drowsiness alerts. For example, if the vehicle is being driven too fast, a personalised alert can be set to indicate the driver to slow down. Furthermore, with the first-in-class driver drowsiness detection, the driving behaviour is analysed based on the situational context and provides a reliable warning to the driver. Besides, emergency assistance using e-call/SOS is enabled through the AdrenoX Connect App.
Convenience & Comfort
The journey planner provides the convenience of pre-planning the journey on the mobile with configurable pit stops, reminders and enables seamless integration with vehicle navigation. The journey planned coupled with the features of remote start/stop, climate control enables the user to set the in-cabin temperature remotely to ensure a comfortable cabin at the time of vehicle entry. Also, the features like remote window control, remote lock/unlock enable users to ensure vehicle control through a mobile app and smart watch.
In-car connected experience
The applications on infotainment enhance the driver experience by providing access to the contents such as news, horoscope, weather, points of interest around a location and gain travel recommendations through the well-known content partners.
Connectivity integration
With the integration of smart home features, it is possible to configure and control the smart devices at home from the car. Additionally, XUV700’s Alexa Built-in integration makes it possible to control the vehicle functions while driving and through remote voice commands.
Besides, the vehicle data and dashboard are always available in hand through smartphones and smart watches to quickly glance at vehicle status. Moreover, the configurable alerts and control options provided through Geo/Time fencing, Valet mode etc., gives the user the additional information to understand the vehicle usage.
R K Shenoy, Senior Vice President, Mobility Engineering, Robert Bosch Engineering and Business Solutions, said in line with mobility megatrends of personalised, automated, connected, and electrified (PACE), Bosch considers vehicles as a third living space. “We believe that connectivity as part of the smart mobility system is a critical element to derive various applications to effectively engage the user and provide impeccable user experience,” he added.
Velusamy R, Chief of Global Product Development, Automotive Division, M&M, said, “We at Mahindra are excited to partner with Bosch to enable robust new-age mobility solutions for our global brand XUV700. Our joint endeavour is to build a cutting-edge ecosystem of real-time connectivity, infotainment and telematics for our customers.”
Sandeep Nelamangala, Executive Director and Head of Sales - Mobility Solutions, Bosch, said the company has played a pivotal role in connecting, integrating, and validating different partners to deliver a seamless user experience on the Mahindra connected vehicle platform. “Our collaborative ecosystem approach and endeavour in simplification makes us uniquely positioned as a single point of contact to drive modernisation in the connected mobility space while continuing to foster exponential speed, value, and client confidence,” he added.